There are many typical views of reporting and analytics available from direct response fundraising agencies, with most of them focusing on what happened in the past. Giving Sciences’ data-driven strategies use program insights to set growth goals and chart a course to get there.

• What proportion of your mass-market program is sustaining revenue? Digital? Mid-level? 
  How does it compare to your peer set, as well as your organization’s growth over time? 
• What’s the current age distribution of your supporter base? How are you maximizing value from Seniors/Silent Generation (ages 78+, now representing just 5% of the U.S. population), while growing support from Boomers, and attracting more Gen X and Millennials into the fold?
  The generations are driven by different elements of your program, making market and donor research and feedback a vital part of reaching and growing younger audiences.