Lori Collins is a thought leader and trusted advisor on analytics and research-driven strategies. She’s been analyzing behaviors plus attitudes and preferences for several decades, helping to optimize multi-channel marketing communications and fundraising performance.
She created the industry’s first Giving Sciences agency practice and independent consultancy, combining the disciplines of data science and research for fundraising strategies that are truly supporter centric.
Along with designing and conducting several hundred research studies across dozens of brands and causes, she has authored two of the longest-running tracking studies on preferred channels of engagement and charitable giving. Her research and thought leadership is published across dozens of national outlets, including Ad Age and USA Today.
