Navigating Economic Uncertainty: Rate Cuts, Recession Fears, and Charitable Giving

September 18, 2024 in Giving Trends

The Federal Reserve cut interest rates by half a percentage today, with an additional half-point reduction expected by the end of 2024. This move is significant as it is the first rate cut in four years, and the largest reduction in 16 years. For households, this means borrowing will become less expensive, offering some relief from sustained inflation, which has driven costs 23% higher on average across the past five years.

The large cut initially boosted market trading, but volatility soon followed, with all three major U.S. indices closing slightly lower. This reflects the ongoing uncertainty in the broader economic landscape.  

High-income households – an increasingly vital segment of charitable giving as direct response fundraising declines – are particularly anxious. Nearly two-thirds of the top-earning 20% of households ($150K+) are anticipating a recession during the remaining months of 2024, a rate 33% higher than that of lower-income households.

This brings to mind the timeless adage: “Ask for money, and you’ll get advice; ask for advice, and you’ll get money.” For relational fundraisers, now is an opportune time to seek advice from major donors and those with donor-advised funds (DAFs). Given the elevated asset markets, it’s a good time to consider profit-taking strategies.  


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About the author 

Lori Collins

Lori Collins is a thought leader and trusted advisor on analytics and research-driven strategies. She’s been analyzing behaviors plus attitudes and preferences for several decades, helping to optimize multi-channel marketing communications and fundraising performance.

She created the industry’s first Giving Sciences agency practice and independent consultancy, combining the disciplines of data science and research for fundraising strategies that are truly supporter centric.

Along with designing and conducting several hundred research studies across dozens of brands and causes, she has authored two of the longest-running tracking studies on preferred channels of engagement and charitable giving. Her research and thought leadership is published across dozens of national outlets, including Ad Age and USA Today.

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